I like the idea of tag-clouds and tags in general, but I had problems making them look good in becontrary.com. I experimented with changing the relative size and blending colors, as well as with the huge number of visual tweaks you can do with CSS, but the amorphous blob of words just didn't seem to fit with the nice neat columns I had. Until, that is, I sorted the tags by popularity, which made it a lot neater and enhanced the effect of blending the font size / color. I don't know why it didn't occur to me before. I don't see many sites doing this, most tag clouds are sorted alphabetically.
The image below shows a tag-cloud sorted by popularity (left) and just alphabetically (right). Which one do you think looks better?
(Click for a larger image.)